For BRANDS: Sustainable fashion for brands means to create and design in the way which is most considerate of the humanity and the environment. It has to do with the whole procedure a designer chooses to manufacture a collection and what materials is using. The waste material must be restricted to the minimum in order to minimise the overall material consumption.
For CONSUMERS: Sustainable fashion for consumers means to create awareness to the public regarding the purchasing of clothing. This can be achieved by letting the consumers know and understand of what they are buying, and which philosophies are supporting through their purchases. Spreading the knowledge of what you know.